This past weekend, I was walking in the mall, and noticed a few stores that were selling university apparel. I decided to stop and take a look to see what kind of cool stuff they had. I came to notice that most of the stores I looked at did not even have anything for the colleges in Terre Haute. They were selling stuff for IU, Purdue, and even the University of Illinois, but had nothing for ISU, Rose-Hulman, IVY Tech, or St. Mary of the Woods. Do the people and stores of Terre Haute dislike their own colleges so much that they refuse to buy and sell their shirts, hoodies, lanyards, and hats? If that has become the case it is no wonder why ISU is not running at its full potential. If the citizens of Terre Haute do not want to support the college, then who is suppose to? Who will form the partnership at the crossroads of America and bring about the change?